Once they had settled in, the other man introduced himself as Dave, and did most of the speaking for the next while. And as he spoke, Douglas found himself becoming more and more distracted. He couldn’t justify it. Dave was pleasant, and produced a new bottle of brandy from his jacket each time Douglas finished one. His sobriety dealt with, he really ought to have been able to focus.
But he couldn’t.
It felt as though there was something he’d forgotten — something missing — walled off in the back of his mind, slowly digging its way through the wall with the loud, rhythmic strokes of an iron pickaxe. And what did the Benson & Benson Company do, anyway?
At this point, I encourage you to read part of the answer with me, by opening your copy of the Benson & Benson Company Employee Handbook to the third preface.
The Benson & Benson Co. was founded in the mid-nineteenth century following a personal tragedy of its co-founder, Gus Benson. Benson, an engineer, pioneered many of the techniques now commonly used in the construction of bridges. Recognizing his potential, he was contracted by the small town of Bridgefree, Arizona, to contruct a bridge uniting all of Benson’s modern designs and techniques. Constructed in secret over two years beneath a colossal hand-knit plaid tea-cozy, it was set to be unveiled at the town’s renaming ceremony as “the Gus Benson bridge”. Unfortunately for that, the town’s secretaries, when presented with the name, decided that “Gus Benson” must have been a typo, and changed the spelling on all the promotional material. Thus, the bridge was unveiled as “the Suspension bridge”, after which all bridges of its type are known to this day.
Feeling betrayed, Gus Benson ceased accepting contracts, choosing to focus solely on his own private projects. Two full decades would pass before he would return to the world of business. By then hopelessly outdated as an engineer, he was no longer fit for the rigours bridgemaking. Instead, he convinced his brother, Jim Benson, to abandon puppeteering and co-found the Benson & Benson Company. Uniting their talents, they served a market not yet exploited, nor even dreamt of.